Whilst working as Creative Director at Vbrand, the video wing of Brazil’s largest communications agency Inpress Porter Novelli, Barney conceived, scripted and directed this online advert for APEX – Brazil’s Trade & Investment Agency and UNICA, the Sugarcane Industry Representative. The brief was to find a way of bringing to life little known uses of sugar cane in everyday Brazilian life to an English speaking audience.

Barney came up with the idea of a geeky developer on holiday with his girlfriend in Rio from America who is obsessed with testing out his new prototype ‘Sugar Specs’ which visually detect sugar cane when all his girlfriend wants to do is relax. Inspired by the Beano character X-ray specs from the eighties comics, we worked with graphics company Cajamanga to produce the 3D graphic content seen through the glasses. The film received over 100k hits in the first month and was featured on the client’s home page for a year.