Flow partnered with Mundi & Co to create a compelling visual story for the luxury hotel Raithwaite Sandsend and engage with its audience on a personal level. From the central story of the creation of the forest garden,  we created a suite of social media content to effectively communicate the brand values, visually demonstrating the brand’s unwavering commitment to both luxury and sustainability, and the intelligent ways they have made those ‘seemingly conflicting’ values complement and support each other.

Brand context

We used iconic images of local Yorkshire to evoke in the audience emotional associations with British Heritage, the British Countryside, and of course, British Summers.


To highlight the effectiveness of co-branding and partnership,  we visually demonstrated the impactful organic partnership between Raithwaite Sandsend and Sapling Spirits.

The Visual Storytelling concept

The video starts with hotel guests planting a sapling. Before long, the waiters and chefs will be harvesting fresh herbs and juniper berries right from the garden to use in their cocktails!

We think this concept will really resonate with our target audience: future guests of the hotel.  It’s visual, engaging and tells a story that connects with people on a personal level.